Marketing Effectiveness for Bail Professionals

What is Marketing Effectiveness? There are a number of ways to market your bail bond business. Options include phone books, outdoor advertising (billboards, etc.), and of course, the Internet. As you spend more and more on marketing your business, it is of utmost importance to know which advertising initiatives are having positive results and which are not. Tracking the results of your marketing efforts is known as “Marketing Effectiveness”. Outlined below are a number of marketing effectiveness components for bail professionals. Don’t... Read more

Keep Business Up with the Economy Down

Keep track of what marketing is working so you can spend your marketing budget smarter. As the economy continues to struggle, companies are searching for ways to trim the fat off their expenses while bringing in new business.  In an effort to save money, many companies make the mistake of cutting their marketing budget thinking it is the most expendable line item.  In times of financial difficulty, however, companies should assess how they’re spending their marketing budget and adjust if necessary before slashing through it with a red pen. McGraw-Hill... Read more